Why invest in bespoke printed mailing bags?
With Christmas just around the corner, many of our clients’ festive marketing strategies are already in full swing. Typically, preparation for the Christmas season starts in the spring or summer to allow enough time to design and order merchandise.
We’ve taken countless orders for our quality, custom-designed mailing bags this year in the run-up to the big C – so we thought we’d introduce you to these high-impact products and discuss some of the reasons why they’re a crucial part of any fashion branding plan.
Why are printed mailing bags important for retailers?
The online retail space is notoriously saturated. There are thousands upon thousands of eCommerce fashion companies out there who are vying for the attention of the same pool of target customers – not only at Christmas time, but all year round.
So, if a firm wants to cut through the hype and make sure their brand stands out from the rest, they need to think outside the box when it comes to their marketing. They need to make sure they’re making a strong impression on the people who buy from them – every time they buy from them.
This is why printed mailing bags are such a great investment.
Professionally designed mailing bags won’t just evoke a squeal of delight from your customers when their purchase lands on their doorstep. They’ll also provide unrivalled visibility for your brand throughout the entire shipping process.
It may seem a bold claim. But think about it like this: every single person involved in the delivery chain will come into contact with your customer’s order at some point. They may already know who you are, they may not – but if you design a bespoke, eye-catching mailing bag that is immediately identifiable as belonging to your business, you’ll be subliminally reinforcing your branding amongst people who may be intrigued by what you have to offer.
How to make your printed packaging stand out
You could keep things simple by going for a standard finish, with standard graphics. But why stick with something run-of-the-mill when there are so many different options available?
At Hallmark Labels, we can print anything onto your mailing bags – from the simplest, logo-heavy design to a full Christmas-themed photograph image in process print. Our products are available in a seemingly endless range of colours, sizes, styles and thicknesses, so you have plenty of options to choose from if you want to create a truly stand-out piece of merchandise this season.
We can also make it easy for your customers to send back your goods by offering mailing bags with two glue strips.
If you’re looking for packaging that’s truly unforgettable, why not give our bubble mailing bags a try? These nifty products offer a unique inside texture that makes them exceptionally tactile and minimises the risk of damage to your goods while they’re in transit.
And those of you who are actively seeking to reduce your carbon footprint will be pleased to know that all our printed mailing bags are recyclable. We can also arrange to manufacture these products from recycled, biodegradable or compostable materials, if you prefer.
Want to order personalised mailing bags for your business?
It’s not too late to order your Christmas printed mailing bags – although we’d recommend getting your order in quick to avoid disappointment!.
Contact Hallmark Labels today to talk through your options and get specialist design and manufacturing advice from our team. If you need a little inspiration, head over to our Instagram account, where you’ll find loads of examples of printed mailing bags that have been expertly created for other online retailers.